Tuesday, 3 May 2016

User personae

HAIYAN'S goal: to browse what's happening in Wellington
WHERE on mobile phone while riding bus from Petone to Wellington CBD - using data, not large videos or anything - one hour to kill - can be long articles

HEMI'S goal: to find out about Maori health and well-being
WHERE on laptop, doesn't want to spend too much time doing it, short and snappy and to the point, enjoys getting info from videos and podcasts

MIKE'S goal: to find out about issues that may affect his childrens' future - world news, climate change, world politics, kiwisaver, longevity of the country
WHERE while at work, on laptop, news junkie, wants to procrastinate from writing book reviews - wants inspiring, interesting, thought-provoking articles

SARAH'S goal: to read and possibly contribute to independent Wellington news
WHERE on laptop while at home, share things on Instagram, Facebook or Twitter - photos, Wellington news, events, wants to be involved

ANDREA'S goal: to read or watch sport (All Blacks or Silver Ferns) or info about Tauranga - national pride, social experience sharing sports info with boyfriend at home and with friends, family, sports heroes
WHERE on tv connected to laptop - home with boyfriend - lots of info, up-to-date, keep connected with sports happenings while there isn't anything on

BARRY'S goal: to keep up to date and contribute to NZ political news
WHERE on laptop or printed out - articles shared by email


Shared values: love for Wellington - wants Wellington's newspaper to better reflect them and their place in the world

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